Western U.S.
Agricultural Trade Association Increasing International Growth of Western Agribusinesses by providing
Financial Support, Export Readiness, and Business Development Services.

Western U.S.
Agricultural Trade
Association

Address Update We've relocated! Our new address is: 4400 NE 77th Ave, Ste 275, Vancouver, WA 98662. Please update your records accordingly.

2026 FundMatch Applications are Live! The 2026 FundMatch application period opens—two months later than usual to implement key enhancements that will improve your application experience.

Alert: Suspicious Bill.com Payment Requests If someone claiming to be a bill.com employee requests virtual card payments or asks about invoice verification, it's a scam. When in doubt, verify with us first!

Important 2025 FundMatch Program Policy Update Effective January 31, 2025, Airbnb accommodations will not be eligible for FundMatch reimbursement. Bookings made prior to this date will be honored.

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

Address Update We've relocated! Our new address is: 4400 NE 77th Ave, Ste 275, Vancouver, WA 98662. Please update your records accordingly.

2026 FundMatch Applications are Live! The 2026 FundMatch application period opens—two months later than usual to implement key enhancements that will improve your application experience.

Important 2025 FundMatch Program Policy Update Effective January 31, 2025, Airbnb accommodations will not be eligible for FundMatch reimbursement. Bookings made prior to this date will be honored.

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

About

WUSATA is a nonprofit organization that works closely with the western state Departments of Agriculture to provide exporting resources to food and agriculture companies. Our programs help companies Learn, Connect, and Compete in international marketplaces.

Export Readiness

If you're just getting started, no worries! Our Export Readiness program is a collection of resources for new-to-export or new-to-market companies including market intelligence reports and webinars.

Global Connect

Looking to meet with international buyers? Global Connect is our event-based program where we introduce participants to pre-qualified buyers at trade shows, missions, and through trade leads.

FundMatch

Double your international marketing budget with our FundMatch program! The FundMatch program helps companies expand their reach through 50% reimbursement of eligible international marketing initiatives.

Events

All Events

Jan 14, 2026 Japan Inbound Mission to Winter FancyFaire and Nevada Japan Inbound Mission to Winter FancyFaire and NevadaJanuary 10-14, 2026San Diego, CA and Las Vegas, NVJoin WUSATA® for an inbound mission designed to connect U.S. suppliers with six Japanese specialty food buyers through structured meetings in two U.S. locations.Benefits of Participation: Meet with six specialty food buyers from Japan in the U.S.. either at Winter FancyFaire in San Diego or in Las Vegas. Meetings in San Diego will be held on-site at the San Diego Convention Center before and after Winter FancyFaire show hours. Exhibitors and non-exhibitors may participate in the meetings in San Diego. Exhibiting suppliers who prefer booth-side meetings during show hours may coordinate with the Project Managers. Receive product feedback from Japanese buyers and explore what’s new in the U.S. specialty food sector during Winter FancyFaire.ItinerarySan Diego (January 10-12):Each registered company may choose one of three available days for 15-minute meetings. Companies interested in extended discussions are encouraged to continue conversations during the show. Saturday, January 10 from 8:00 am - 11:00 am or 1:00 pm - 4:00 pmSunday, January 11 from 4:00 pm - 7:00 pmMonday, January 12 from 7:00 am - 10:00 amLas Vegas (January 13-14):Meet with the six Japanese specialty food buyers at your office, with the option to host a site tour to showcase your company’s capabilities.Participation Fee: $50Registration Opens: December 1stRegistration Deadline: December 19thPasses Available: San Diego - January 10 (AM Session): 8 San Diego - January 10 (PM Session): 8 San Diego - January 11: 8 San Diego - January 12: 8 Las Vegas - January 13–14: 10

San Diego, Las Vegas

Jan 30, 2026 Africa Buyer Mission to Gulfood WUSATA® Africa Buyer Delegation to Gulfood 2026Dubai, UAE | January 28–29, 2026WUSATA® invites qualified Western U.S. suppliers to participate in the Africa Buyer Delegation at Gulfood 2026 one of the world’s largest food and beverage trade shows. This activity will bring pre-qualified buyers from Algeria, Egypt, Morocco, and Nigeria to Dubai to connect with Western U.S. food and ingredient suppliers. The goal is to expand awareness of Western U.S. products in Africa and facilitate one-on-one, pre-scheduled business meetings during Gulfood.Suitable ProductsConsumer-oriented food products, dried fruit and nuts, ingredients, beverages, and dairy products.Benefits of ParticipationDirect access to African importers and distributors from key and growing markets.Pre-scheduled 20–30-minute one-on-one meetings at your booth (for exhibitors) or at a U.S. Pavilion meeting space (for non-exhibitors).Maximize your Gulfood investment by connecting with buyers who are actively sourcing U.S. products.Build new market opportunities in high-growth regions of Africa. Draft ItineraryWednesday, January 28, 2026Pre-scheduled one-on-one business meetings with African buyersThursday, January 29, 2026Pre-scheduled one-on-one business meetings with African buyersMeetings will be held at each exhibitor’s booth or in the U.S. Pavilion meeting area at Gulfood (Dubai Expo City).Passes & Participation DetailsNumber of Passes Available: 20 (priority given to Gulfood exhibitors)Participation Fee: WUSATA Gulfood Exhibitors (Complimentary); Non-Exhibitors/Attendees - $75 per companyRegistration Deadline: January 9, 2026Project Manager: Josh Eddy Why Africa?Africa represents a rapidly growing, opportunity-rich market for U.S. suppliers. By engaging with importers and distributors from Algeria, Egypt, Morocco, and Nigeria, companies can diversify their export portfolio and tap into demand for high-quality Western U.S. food products. Gulfood’s scale and buyer diversity make it an ideal platform for these introductions.

Dubai, UAE

Mar 26, 2026 California FundMatch Seminars March 24–26, 2026 | Oakland • Fresno • San DiegoThe Western U.S. Agricultural Trade Association (WUSATA) is bringing its popular FundMatch Roadshow back to California! Join us to learn how to unlock 50% cost reimbursement (up to $300,000 per year) for your international marketing efforts & including trade shows, packaging, digital advertising, and more.During this in-person event, you’ll work directly with export consultants and WUSATA specialists to develop a tailored strategy that blends expert insight with FundMatch resources to expand your global reach and accelerate business growth.Presented by WUSATA, in partnership with the California Department of Food and Agriculture (CDFA).Led by Senior Engagement Executive Hayden Romig, this session includes:A personalized discussion of your marketing plans, product details, and international growth strategyA step-by-step overview of the FundMatch Program, including:Eligibility and enrollmentApplication processClaims, documentation, and reimbursement timelinesExamples of eligible international marketing activities companies use to expand globallyAdditional industry partner presentations and meetings to be announced & stay tuned!Roadshow Dates & LocationsMarch 24 – OaklandMarch 25 – FresnoMarch 26 – San DiegoDon’t have a WUSATA account? Sign up here to register Select Attending Webinar/Seminar for the Quick Basic Sign-Up!

California

Apr 17, 2026 Best of the West - Global Buyers Event (Spring 2026) The Best of the West - Global Buyers EventSan Francsico, Fresno & Los Angeles, CaliforniaApril 13-17, 2026This inbound mission offers two unique engagement opportunities with participating foreign buyers.Full Day Event (One-on-One Meetings): Companies will have focused one-on-one business meetings of up to 20 minutes each with pre-selected buyers. The day includes a networking luncheon featuring a guest speaker who will share insights on current international food market trends. WUSATA team members and our in-market representatives will be on-site for individual consultations throughout the event.Product Showcase: This half-day event gives participating WUSATA companies the opportunity to present their products directly to buyers in an open trade-show environment. Unlike the Full Day Event, the showcase operates without scheduled appointments, allowing for organic networking and product discovery.Benefits of Participation: Connect directly with 20+ foreign buyers from the ASEAN region, India, Japan, and South Korea through targeted one-on-one business meetings. Build relationships with new prospects while strengthening existing customer connections, assess market opportunities for your products, and gain valuable insights from qualified buyers actively seeking Western U.S. food products.Itinerary: Full Day Events (One-on-One Meetings) (9:00am to 5:00pm): Tuesday, April 14, 2026 - San Francisco, CAFriday, April 17, 2026 - Los Angeles, CAProduct Showcase (9:00am - 1:00pm): Thursday, April 16, 2026 - Fresno, CARegistration Opens: October 6, 2025Registration Deadline: March 13, 2026Participation Fees: Full Day Event (One-on-One Meetings): $300 per company (includes one representative) | Additional representatives: $150 eachProduct Showcase: $150 per company (includes one representative) | Additional representatives: $75 eachPasses Available: 20 companies per location

San Francisco, Fresno, Los Angeles

Events Jan 14, 2026 Japan Inbound Mission to Winter FancyFaire and Nevada Jan 30, 2026 Africa Buyer Mission to Gulfood Mar 26, 2026 California FundMatch Seminars Apr 17, 2026 Best of the West - Global Buyers Event (Spring 2026)

All Events

Participant Success

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Over the past year, Pacific Seafood has participated in more than five trade missions and hosted several groups for tours of its facilities. These opportunities have been invaluable in showcasing its operations and forging new business connections.

FundMatch

Global Connect

WUSATA brings buyers straight to us. Even if the buyer you’re talking to isn’t necessarily looking at beverages, they might be able to connect you with the person who is. That’s what I love about WUSATA.

Global Connect

Without WUSATA's Branded program we wouldn't have been unable to afford international travel and participation in key trade shows that have contributed to their expansion into new markets and the subsequent increase in sales.

FundMatch

Our Participants

FundMatch

Global Connect