Western U.S. Agricultural Trade Association

Increasing International Growth of Western Agribusinesses by providing Financial Support, Export Readiness, and Business Development Services.

2026 FundMatch Applications are Live! The 2026 FundMatch application period opens—two months later than usual to implement key enhancements that will improve your application experience.

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

2026 FundMatch Applications are Live! The 2026 FundMatch application period opens—two months later than usual to implement key enhancements that will improve your application experience.

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

About

WUSATA is a nonprofit organization that works closely with the Western state departments of agriculture to provide exporting resources to food and agriculture companies. Our programs help companies Learn, Connect, and Compete in international marketplaces.

Export Education

If you're just getting started, no worries! Our Export Education program is a collection of resources for new-to-export or new-to-market companies including market intelligence reports and webinars.

Global Connect

Looking to meet with international buyers? Global Connect is our event-based program where we introduce participants to pre-qualified buyers at trade shows, missions, and through trade leads.

FundMatch

Double your international marketing budget with our FundMatch program! The FundMatch program helps companies expand their reach through 50% reimbursement of eligible international marketing initiatives.

Events

All Events

Jul 22, 2026 Diving into Europe’s Seafood Market: Opportunities for U.S. Exporters Presented by Bryant Christie Inc.,This webinar is designed for exporters of seafood and specialty agricultural products based in the Western United States who are interested in expanding into the European market. Europe represents one of the world’s largest seafood consuming regions, with strong demand for a wide variety of imported products. However, exporters must navigate a complex regulatory environment, evolving sustainability expectations, and diverse consumer preferences across different European countries.This session will provide a practical overview of Europe’s seafood market, highlighting major importing countries, key consumer trends, and regulatory considerations that affect U.S. exporters. Participants will gain insight into how seafood is distributed through retail and foodservice channels, the growing importance of sustainability certifications, and opportunities for U.S. seafood products in both established and emerging markets across the European Union.Detailed Webinar Overview:1. Welcome and Opening Remarks Introduction Brief overview of objectives and what attendees can expect2. Overview of Europe’s Seafood Market Size and importance of the European seafood market Major seafood consuming countries in the EU Dependence on imports to meet demand3. Key Import Markets for U.S. Seafood Major entry markets such as Spain, France, Italy, and the Netherlands Differences in consumption patterns and seafood preferences Regional distribution and re-export dynamics within the EU4. Consumer Trends Shaping Seafood Demand Increasing demand for sustainably sourced seafood Growth of premium and value-added seafood products Changing retail and foodservice purchasing behavior5. Retail and Foodservice Channels Role of supermarkets, specialty seafood retailers, and wholesale markets Importance of foodservice and hospitality demand Opportunities within European restaurant and hospitality sectors6. Regulatory and Compliance Considerations EU import requirements and documentation Traceability, labeling, and food safety regulations Sustainability certifications and retailer expectations7. Practical Market Entry Considerations for Exporters Working with European importers and distributors Understanding logistics and cold chain requirements Positioning U.S. seafood products in competitive markets9. Q&AOpen floor for participant questions10. Closing Remarks & Next Steps Summary of key takeaways Upcoming WUSATA events Invitation to one-on-one consultingParticipants will be able to:1. Understand the size and structure of Europe’s seafood market and its reliance on imports.2. Identify key European markets that offer opportunities for U.S. seafood exporters.3. Recognize consumer trends influencing seafood demand across European retail and foodservice channels.4. Understand how sustainability expectations influence seafood purchasing decisions in Europe.5. Learn the key regulatory and documentation requirements for exporting seafood to the European Union.6. Understand how seafood is distributed through European importers, wholesalers, and retailers.7. Identify potential opportunities for U.S. seafood products in both established and emerging European markets.8. Apply practical insights to evaluate market entry strategies and partnerships within the European seafood sector.

Riverside

Jul 28, 2026 FundMatch Consultations — Humboldt County, CA About This EventThe Western U.S. Agricultural Trade Association (WUSATA) is coming to Humboldt County for an exclusive in-person event designed for small and medium-sized food and agricultural businesses ready to expand into international markets.Join us for a personalized one-on-one consultation to learn how WUSATA's FundMatch Program can help you access 50% cost reimbursement up to $750,000 per year for a wide range of international marketing activities, and get tailored guidance on how to start putting those funds to work for your brand.What You'll CoverYour consultation includes:An overview of WUSATA's Trade Mission activities and how to participateAn introduction to the FundMatch Program, including eligible activities such as:Travel costs for international trade shows and trade missionsDomestic trade shows with significant international buyer attendance (Expo West, Winter Fancy Food Show, Summer Fancy Food Show, IDDBA, and more)Advertising and digital marketingIn-store demonstrations, promotional events, etc.Label and packaging modificationsAnd moreHow to enroll, apply, and maximize your reimbursementsVenue: TBD (Coming Soon)New to WUSATA?Create a free account before attending. Sign up at wusata.org/mywusata select "Attending Webinar/Seminar" for the Quick Basic Sign-Up.Presented by WUSATA in partnership with the California Department of Food and Agriculture (CDFA).

Arcata, CA

Aug 27, 2026 California FundMatch Consultations August 25–27, 2026 | Los Angeles • Imperial Valley • San DiegoThe Western U.S. Agricultural Trade Association (WUSATA) is bringing its popular FundMatch Roadshow back to California &mdash and this time, we're coming to you!Join us for an exclusive on-site 1:1 FundMatch consultation at your place of business, where WUSATA specialists will come directly to you to help you access 50% cost reimbursement (up to $750,000 per year) for international marketing activities &mdash including travel costs for international trade shows and trade missions, advertising, in-store demos, label and packaging modifications, and more.During this personalized visit, WUSATA specialists will walk you through the international marketing activities available to you and show you exactly how to use FundMatch to promote and grow your brand in global markets.Presented by WUSATA, in partnership with the California Department of Food and Agriculture (CDFA).Led by Senior Engagement Executive Hayden Romig and Lucas Farrar, Trade & Marketing Coordinator at CDFA, your on-site session includes:Hands-on assistance completing your FundMatch applicationA deep dive into FundMatch international marketing activities and how to leverage them to grow your brand outside the USA, including:Travel costs for international trade shows and trade missionsAdvertising and digital marketingIn-store demonstrationsLabel and packaging modificationsAnd moreA walk-through of how to use the FundMatch program and maximize your reimbursementsA personalized review of your marketing plans, product lineup, and international growth objectivesDon't have a WUSATA account? Sign up here to register &mdash Select Attending Webinar/Seminar for the Quick Basic Sign-Up!

California

Sep 12, 2026 Best of the West - Global Buyers Event (Fall 2026) The Best of the West - Global Buyers EventSan Francsico, Fresno & Los Angeles, CaliforniaSeptember 8-11, 2026This inbound mission offers two unique engagement opportunities with participating foreign buyers.Full Day Event (One-on-One Meetings): Companies will have focused one-on-one business meetings of up to 20 minutes each with pre-selected buyers. The day includes a networking luncheon featuring a guest speaker who will share insights on current international food market trends. WUSATA team members and our in-market representatives will be on-site for individual consultations throughout the event.Product Showcase: This half-day event gives participating WUSATA companies the opportunity to present their products directly to buyers in an open trade-show environment. Unlike the Full Day Event, the showcase operates without scheduled appointments, allowing for organic networking and product discovery.Benefits of Participation: Connect directly with 20+ foreign buyers from the Middle East, ASEAN, Taiwan, and Africa through targeted one-on-one business meetings. Build relationships with new prospects while strengthening existing customer connections, assess market opportunities for your products, and gain valuable insights from qualified buyers actively seeking Western U.S. food productsAffiliated Event: Africa Contractor Roadshow - U.S. Company Consultations in California (Optional) This activity gives participating companies the opportunity to meet one-on-one with Richard Zurba of Zurcom International, WUSATA’s in-market contractor for Africa, to discuss how their products may fit into key African markets.Consultations will provide tailored insights into market trends, trade opportunities, consumer preferences, buying behavior, product demand, recommended regional focus areas, and relevant export requirements. Zurcom will conduct preparatory analysis prior to each consultation, and participating companies will receive a follow-up report after the meeting.Consultations will take place during the Best of the West one-on-one meeting sessions in San Francisco, Fresno, and Los Angeles. Each participating company will receive a scheduled timeslot during the Best of the West meeting program to meet directly with Zurcom for a personalized market discussion.Itinerary: Full Day Events (One-on-One Meetings) (9:00am to 5:00pm): Tuesday, September 8, 2026 - San Francisco, CAFriday, September 11, 2026 - Los Angeles, CAProduct Showcase (9:00am - 1:00pm): Thursday, September 10, 2026 - Fresno, CAParticipating companies may also have the opportunity to meet one-on-one with WUSATA’s in-market contractor for Africa for tailored guidance on product fit, market opportunities, and export considerations.Registration Opens: May 29, 2026Registration Deadline: August 31, 2026Participation Fees: Full Day Event (One-on-One Meetings): $300 per company (includes one representative) | Additional representatives: $150 eachProduct Showcase: $150 per company (includes one representative) | Additional representatives: $75 eachAfrica Contractor Consultation Add-On: $75 per companyPasses Available: 20 companies per location

San Francisco, Fresno, and Los Angeles, California

Events Jul 22, 2026 Diving into Europe’s Seafood Market: Opportunities for U.S. Exporters Jul 28, 2026 FundMatch Consultations — Humboldt County, CA Aug 27, 2026 California FundMatch Consultations Sep 12, 2026 Best of the West - Global Buyers Event (Fall 2026)

All Events

Participant Success

View All

Over the past year, Pacific Seafood has participated in more than five trade missions and hosted several groups for tours of its facilities. These opportunities have been invaluable in showcasing its operations and forging new business connections.

FundMatch

Global Connect

WUSATA brings buyers straight to us. Even if the buyer you’re talking to isn’t necessarily looking at beverages, they might be able to connect you with the person who is. That’s what I love about WUSATA.

Global Connect

Without WUSATA's Branded program we wouldn't have been unable to afford international travel and participation in key trade shows that have contributed to their expansion into new markets and the subsequent increase in sales.

FundMatch

Our Participants

FundMatch

Global Connect