Western U.S. Agricultural Trade Association

Increasing International Growth of Western Agribusinesses by providing Financial Support, Export Readiness, and Business Development Services.

2027 FundMatch Applications Open Soon! FundMatch 2027 applications open August 1, 2026! Apply early and secure your spot for 2027!

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

2027 FundMatch Applications Open Soon! FundMatch 2027 applications open August 1, 2026! Apply early and secure your spot for 2027!

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

About

WUSATA is a nonprofit organization that works closely with the Western state departments of agriculture to provide exporting resources to food and agriculture companies. Our programs help companies Learn, Connect, and Compete in international marketplaces.

Export Education

If you're just getting started, no worries! Our Export Education program is a collection of resources for new-to-export or new-to-market companies including market intelligence reports and webinars.

Global Connect

Looking to meet with international buyers? Global Connect is our event-based program where we introduce participants to pre-qualified buyers at trade shows, missions, and through trade leads.

FundMatch

Double your international marketing budget with our FundMatch program! The FundMatch program helps companies expand their reach through 50% reimbursement of eligible international marketing initiatives.

Events

All Events

Sep 30, 2026 Africa Series Part 1: North Africa (Egypt & the Maghreb) Presented by Bryant Christie Inc.,This seminar opens a three-part Africa series and is designed for Western U.S. exporters, particularly growers, packers, processors, and food marketers, who are exploring opportunities in North Africa. The session will focus on Egypt and the Maghreb, Morocco, Algeria, and Tunisia, two sub-regions with distinct retail cultures, trade relationships, and points of entry for U.S. products.The presentation will look at Egypt's role as a population center and logistics gateway, the Maghreb's French-influenced retail and product preferences, and the trade corridors that connect North Africa to Europe and the Gulf. Attendees will leave with a clearer picture of where U.S. products fit and which entry point makes sense for their category.Detailed Webinar Overview:1. Welcome & Objectives Introduction to the three-part Africa series Why North Africa is a natural starting point given its trade links to Europe and the Gulf2. Egypt: Market Snapshot Population growth and urbanization concentrated around Cairo and Alexandria Tourism and hospitality-driven foodservice demand along the Red Sea and Mediterranean coasts Retail modernization amid currency and import policy shifts3. The Maghreb: Morocco, Algeria, and Tunisia French-influenced retail formats and product preferences Price sensitivity in mainstream retail versus a smaller premium and specialty niche Distribution patterns through regional port cities4. Trade Corridors and Logistics Egypt and the Suez Canal as a gateway linking U.S. and European supply chains to the Gulf Re-export potential toward broader Middle East and Gulf markets5. Cultural and Regulatory Considerations Relevance of halal certification across both sub-regions Import documentation, currency controls, and tariff considerations6. Market Entry Considerations Identifying distribution partners in Egypt versus the Maghreb Prioritizing an entry point based on product category and logistics7. Q&AInteractive discussion with participantsParticipants will be able to: Describe how Egypt and the Maghreb differ in retail culture, consumer preferences, and trade relationships Recognize Egypt's role as a logistics gateway between U.S. and European supply chains and the Gulf Identify cultural and regulatory considerations, including halal certification, relevant to North Africa Evaluate which North African entry point best fits a given product category Connect market insights to the Gulfood Dubai buyer mission (Mar 15-19, 2027)

Riverside

Oct 14, 2026 Labels on Packaging: Requirements in Your Top 5 Export Countries Presented by Bryant Christie Inc.,This seminar is designed for Western U.S. exporters, particularly growers, packers, processors, and food marketers, who ship to Mexico, Canada, the European Union, Japan, and South Korea. The session will walk through packaging and labeling requirements across these top five export markets, helping attendees avoid common compliance issues before shipping.The presentation will provide a country-by-country breakdown of mandatory label elements, language and format requirements, and recent regulatory changes. Attendees will gain a practical checklist approach for confirming label compliance across multiple markets before product leaves the dock.Detailed Webinar Overview:1. Welcome & Objectives Session goals: understanding packaging and labeling requirements across five key export markets Why labeling errors are a leading cause of shipment delays and rejections2. Mexico: Labeling Requirements Mandatory label elements and NOM compliance Spanish-language and country-of-origin requirements3. Canada: Labeling Requirements Bilingual labeling requirements Nutrition facts table and metric measurement rules4. European Union: Labeling Requirements Mandatory information and language requirements by member state Allergen labeling and traceability considerations5. Japan: Labeling Requirements Mandatory label elements under Japanese food labeling standards Japanese-language and format requirements6. South Korea: Labeling Requirements Mandatory label elements and Korean-language requirements Registration and pre-clearance considerations7. Avoiding Common Compliance Issues Cross-market checklist for confirming label compliance before shipping Working with importers and label review services8. Q&AInteractive discussion with participantsParticipants will be able to: Identify mandatory labeling requirements for Mexico, Canada, the European Union, Japan, and South Korea Recognize country-specific label elements and language requirements Avoid common compliance issues before shipping Apply a checklist approach to labeling across multiple export markets Prepare compliant packaging ahead of upcoming export activity, including the Taipei craft beverage mission (Nov 9-15, 2026)

Riverside

Oct 16, 2026 Taiwan Inbound to Global Produce and Floral Show The Western U.S. Agricultural Trade Association (WUSATA®) and the 15 Western Region Departments of Agriculture announce participation and registration in the following activity, which is brought to you by the USDA's Foreign Agricultural Service.Taiwan Inbound to Global Produce and Floral ShowOrlando, FloridaOctober 14- 16, 2026Meet with six highly qualified Taiwanese companies whose focus is importing premium quality produce items from the Western United States. Business to business meetings will be held on sight at the Orange County Convention Center, so exhibitors interested in meeting with the buyers do not need to venture off site. IFPA exhibiting companies are encouraged to participate. Join 20,000+ ultimate global decision-makers. Source the freshest products, discover supply chain solutions, and build relationships that drive revenue. The Global Show creates space for you to connect, learn and share Ideas through key events such as the State of the Industry, Education Festival and Welcoming Reception.Benefits of Participation:Engage in one-on-one meetings with pre-qualified buyers and distributors from Taiwan actively seeking new U.S. products.Go beyond introductions and develop lasting partnerships with industry professionals looking for reliable U.S. suppliers.Gain valuable insights directly from Taiwan buyers on pricing, packaging, product appeal, and what makes a product competitive in their market.Itinerary:B2B meetings will take place at the Orange County Convention center during IFPA exhibition hours on October 14th and 15th. *Companies will not need to be in attendance to all the B2B times listed below.Wednesday, October 14th:8:00 am - 11:30am : B2B Meetings1:00 pm - 5:00pm: B2B MeetingsThursday, October 15th:8:00 am - 11:30am : B2B Meetings1:00 pm - 5:00pm: B2B MeetingsFriday, October 16th: Taiwan buyers will visit exhibiting WUSATA booths.

Orlando, Florida

Nov 04, 2026 Africa Series Part 2: East Africa Presented by Bryant Christie Inc.,This seminar continues the Africa series and is designed for Western U.S. exporters, particularly growers, packers, processors, and food marketers, who are exploring opportunities in East Africa. The session will focus on Kenya, Tanzania, and Ethiopia, the region's largest urban markets, and the trade bloc that connects them.The presentation will look at the East African Community as a regional trade framework, the mobile money and digital commerce infrastructure reshaping retail, and the tourism and hospitality demand driving imported specialty products. Attendees will leave with a clearer understanding of where East Africa fits within a broader export strategy.Detailed Webinar Overview:1. Welcome & Objectives Continuing the three-part Africa series Why Kenya, Tanzania, and Ethiopia anchor this session2. Kenya, Tanzania, and Ethiopia: Market Snapshot Urban population growth in Nairobi, Dar es Salaam, and Addis Ababa Expanding middle class and shifting food consumption patterns3. The East African Community as a Trade Bloc Common market benefits for goods moving within the region External tariff and documentation considerations for U.S. exporters4. Mobile Money and Digital Commerce Mobile money adoption reshaping how consumers shop and pay Growth of e-commerce alongside expanding modern supermarket chains5. Tourism and Foodservice Demand Safari and hospitality-driven demand for imported specialty products Opportunities in hotel, lodge, and restaurant supply chains6. Market Entry Considerations Kenya's role as a logistics hub via the Port of Mombasa Identifying distribution partners across the region7. Q&AInteractive discussion with participantsParticipants will be able to: Describe the urban and demographic trends shaping demand in Kenya, Tanzania, and Ethiopia Explain how the East African Community affects trade across the region Recognize the role of mobile money and digital commerce in East African retail Identify tourism and foodservice-driven opportunities for specialty products Connect insights to the Africa Dried Fruit & Nut Inbound Mission (Dec 6-12, 2026)

Riverside

Events Sep 30, 2026 Africa Series Part 1: North Africa (Egypt & the Maghreb) Oct 14, 2026 Labels on Packaging: Requirements in Your Top 5 Export Countries Oct 16, 2026 Taiwan Inbound to Global Produce and Floral Show Nov 04, 2026 Africa Series Part 2: East Africa

All Events

Participant Success

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WUSATA brings buyers straight to us. Even if the buyer you’re talking to isn’t necessarily looking at beverages, they might be able to connect you with the person who is. That’s what I love about WUSATA.

Global Connect

Without WUSATA's Branded program we wouldn't have been unable to afford international travel and participation in key trade shows that have contributed to their expansion into new markets and the subsequent increase in sales.

FundMatch

Over the past year, Pacific Seafood has participated in more than five trade missions and hosted several groups for tours of its facilities. These opportunities have been invaluable in showcasing its operations and forging new business connections.

FundMatch

Global Connect

Our Participants

Global Connect