Western U.S. Agricultural Trade Association

Increasing International Growth of Western Agribusinesses by providing Financial Support, Export Readiness, and Business Development Services.

2026 FundMatch Applications are Live! The 2026 FundMatch application period opens—two months later than usual to implement key enhancements that will improve your application experience.

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

2026 FundMatch Applications are Live! The 2026 FundMatch application period opens—two months later than usual to implement key enhancements that will improve your application experience.

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

About

WUSATA is a nonprofit organization that works closely with the Western state departments of agriculture to provide exporting resources to food and agriculture companies. Our programs help companies Learn, Connect, and Compete in international marketplaces.

Export Education

If you're just getting started, no worries! Our Export Education program is a collection of resources for new-to-export or new-to-market companies including market intelligence reports and webinars.

Global Connect

Looking to meet with international buyers? Global Connect is our event-based program where we introduce participants to pre-qualified buyers at trade shows, missions, and through trade leads.

FundMatch

Double your international marketing budget with our FundMatch program! The FundMatch program helps companies expand their reach through 50% reimbursement of eligible international marketing initiatives.

Events

All Events

Aug 27, 2026 California FundMatch Consultations August 25–27, 2026 | Los Angeles • Imperial Valley • San DiegoThe Western U.S. Agricultural Trade Association (WUSATA) is bringing its popular FundMatch Roadshow back to California &mdash and this time, we're coming to you!Join us for an exclusive on-site 1:1 FundMatch consultation at your place of business, where WUSATA specialists will come directly to you to help you access 50% cost reimbursement (up to $750,000 per year) for international marketing activities &mdash including travel costs for international trade shows and trade missions, advertising, in-store demos, label and packaging modifications, and more.During this personalized visit, WUSATA specialists will walk you through the international marketing activities available to you and show you exactly how to use FundMatch to promote and grow your brand in global markets.Presented by WUSATA, in partnership with the California Department of Food and Agriculture (CDFA).Led by Senior Engagement Executive Hayden Romig and Lucas Farrar, Trade & Marketing Coordinator at CDFA, your on-site session includes:Hands-on assistance completing your FundMatch applicationA deep dive into FundMatch international marketing activities and how to leverage them to grow your brand outside the USA, including:Travel costs for international trade shows and trade missionsAdvertising and digital marketingIn-store demonstrationsLabel and packaging modificationsAnd moreA walk-through of how to use the FundMatch program and maximize your reimbursementsA personalized review of your marketing plans, product lineup, and international growth objectivesDon't have a WUSATA account? Sign up here to register &mdash Select Attending Webinar/Seminar for the Quick Basic Sign-Up!

California

Sep 12, 2026 Best of the West - Global Buyers Event (Fall 2026) The Best of the West - Global Buyers EventSan Francsico, Fresno & Los Angeles, CaliforniaSeptember 8-11, 2026This inbound mission offers two unique engagement opportunities with participating foreign buyers.Full Day Event (One-on-One Meetings): Companies will have focused one-on-one business meetings of up to 20 minutes each with pre-selected buyers. The day includes a networking luncheon featuring a guest speaker who will share insights on current international food market trends. WUSATA team members and our in-market representatives will be on-site for individual consultations throughout the event.Product Showcase: This half-day event gives participating WUSATA companies the opportunity to present their products directly to buyers in an open trade-show environment. Unlike the Full Day Event, the showcase operates without scheduled appointments, allowing for organic networking and product discovery.Benefits of Participation: Connect directly with 20+ foreign buyers from the Middle East, ASEAN, Taiwan, and Africa through targeted one-on-one business meetings. Build relationships with new prospects while strengthening existing customer connections, assess market opportunities for your products, and gain valuable insights from qualified buyers actively seeking Western U.S. food productsAffiliated Event: Africa Contractor Roadshow - U.S. Company Consultations in California (Optional) This activity gives participating companies the opportunity to meet one-on-one with Richard Zurba of Zurcom International, WUSATA’s in-market contractor for Africa, to discuss how their products may fit into key African markets.Consultations will provide tailored insights into market trends, trade opportunities, consumer preferences, buying behavior, product demand, recommended regional focus areas, and relevant export requirements. Zurcom will conduct preparatory analysis prior to each consultation, and participating companies will receive a follow-up report after the meeting.Consultations will take place during the Best of the West one-on-one meeting sessions in San Francisco, Fresno, and Los Angeles. Each participating company will receive a scheduled timeslot during the Best of the West meeting program to meet directly with Zurcom for a personalized market discussion.Itinerary: Full Day Events (One-on-One Meetings) (9:00am to 5:00pm): Tuesday, September 8, 2026 - San Francisco, CAFriday, September 11, 2026 - Los Angeles, CAProduct Showcase (9:00am - 1:00pm): Thursday, September 10, 2026 - Fresno, CAParticipating companies may also have the opportunity to meet one-on-one with WUSATA’s in-market contractor for Africa for tailored guidance on product fit, market opportunities, and export considerations.Registration Opens: May 29, 2026Registration Deadline: August 31, 2026Participation Fees: Full Day Event (One-on-One Meetings): $300 per company (includes one representative) | Additional representatives: $150 eachProduct Showcase: $150 per company (includes one representative) | Additional representatives: $75 eachAfrica Contractor Consultation Add-On: $75 per companyPasses Available: 20 companies per location

San Francisco, Fresno, and Los Angeles, California

Oct 10, 2026 Outbound Mission to Mexico City & Monterrey The Western U.S. Agricultural Trade Association (WUSATA®) and the 15 Western Region Departments of Agriculture announce participation and registration in 2026 Mexico Outbound Trade Mission.2026 Mexico Outbound Trade MissionMonterrey & Mexico City, MexicoOctober 5-10, 2026Mexico, along with select Central and South American countries represented in this project, presents valuable opportunities for companies new to exporting. As the United States’ largest trading partner, Mexico offers significant advantages, including a shared land border that simplifies logistics and reduces transportation costs. In addition, many participating countries maintain free trade agreements with the U.S., creating favorable conditions for market entry and expansion. Participants in this program will benefit from curated, industry aligned connections through pre vetted buyers, engaging in direct B2B meetings across two major business hubs: Mexico City and Monterrey.Participating Companies will receive: Hotel lodging - 2 Nights in Monterrey and 3 Nights in Mexico CityAirfare between Mexico City and MonterreyInterpreters, if needed at the tabletop meetingsBenefits of Participation:Evaluate your product’s position within the marketplace by analyzing its fit and understanding the competitive landscape through direct engagement with both retail and wholesale buyers.Establish connections with pre-qualified buyers, including retailers and consumer-focused importers and distributors from Mexico, as well as additional markets such as Colombia, Costa Rica, Panama, Guatemala, Chile, and El Salvador.Identify new business opportunities by sourcing potential buyers for your product, while also strengthening relationships by reconnecting with existing clients.Gain valuable, up-to-date market intelligence by collecting insights on consumer preferences, purchasing behavior, and emerging trends directly from industry participants.Itinerary:Oct 05- arrive to MTYOct 06- Meetings in MTYOct 07- Meetings in MTY and fly to CDMXOct 08 & 09 Meetings in CDMX Oct 10 Departure from CDMX

Mexico City, Monterrey

Nov 15, 2026 Craft Beverage Outbound Mission The Western U.S. Agricultural Trade Association (WUSATA®) and the 13 Western State Departments of Agriculture announce participation and registration in the following activity, which is brought to you by the USDA's Foreign Agricultural Service:2026 Taiwan Craft Beverage Outbound MissionNovember 9-15 2026According to an evaluation of Taiwan market for distilled spirits made by the Distilled Spirits Council of the United States recently, Taiwan presents a growth opportunity for exporting craft beverages from the U.S. with a population with an established interest in imported whiskeys, and a zero-import duty on spirits.Benefits of Participation:There is a great opportunity to increase the knowledge and awareness of Western US Craft Beverages in the Taiwanese market. U.S. companies will meet with buyers at a tasting reception and will also participate in 1:1 B2B meetings, site visits, market presentations and retail tours while in Taiwan. Hotel, internal transportation costs are covered.Itinerary: Nov 9 (Mon) Departure from USNov 10 (Tue) Arrive in TaipeiNov 11 (Wed) Morning - ATO Market Briefing; Afternoon - B2B MeetingsNov 12 (Thu) Morning – Market Visits; Afternoon B2B meetings / Reception (Business Showcase) Nov 13 (Fri) Wine & Spirit show visit (Opening day) Nov 14 (Sat) Facility visit - Distillery & BrewingNov 15 (Sun) Return to USRegistration Fee: $250 per companyAvailable Passes: 10 passesFor more information, please reach out to the Project Managers:Marty Earnheart - Montana - mearnheart@mt.govKaren Sur – Hawaii - karen.y.sur@hawaii.gov

Taipei

Events Aug 27, 2026 California FundMatch Consultations Sep 12, 2026 Best of the West - Global Buyers Event (Fall 2026) Oct 10, 2026 Outbound Mission to Mexico City & Monterrey Nov 15, 2026 Craft Beverage Outbound Mission

All Events

Participant Success

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Over the past year, Pacific Seafood has participated in more than five trade missions and hosted several groups for tours of its facilities. These opportunities have been invaluable in showcasing its operations and forging new business connections.

FundMatch

Global Connect

WUSATA brings buyers straight to us. Even if the buyer you’re talking to isn’t necessarily looking at beverages, they might be able to connect you with the person who is. That’s what I love about WUSATA.

Global Connect

Without WUSATA's Branded program we wouldn't have been unable to afford international travel and participation in key trade shows that have contributed to their expansion into new markets and the subsequent increase in sales.

FundMatch

Our Participants

FundMatch

Global Connect