2015 Mexico: In-Store Promotion & Market Assessment

The Western U.S. Agricultural Trade Association (WUSATA®), and the 13 Western State Departments of Agriculture, announce participation and registration in the following activity:

Mexico In-store Promotion and Retail Product Evaluation: September through October, 2015

WUSATA is pleased to announce an in-store product evaluation and promotion in key retail grocery outlets in multiple cities throughout Mexico from September to October. This activity provides participating companies with a unique opportunity to get their product evaluated by retail buyers with the potential of shelf placement in key retail outlets during the in-store promotional period.

If you are interested in the Mexico market, this activity will allow you to establish contacts with key retailers and grow/expand your market shares directly with consumers.

Benefits of Participating:

• Export readiness assessment by the Mexico in-country market contractor
• Product(s) in retail outlets, covering four stores per day during a four-week period
• Poster and POS materials displayed in retailers and provided to wholesaler outlets
• Coordination to include: product demonstration and demo personnel in top retail stores, in-store cooking demonstration of your product, and a final report with performance assessment and feedback from retailers

Important to Know:

• Each retailer will select their site's promotional products presented to them by our in-country contractor
• Volume of product shipped will be 1-2 pallets per participating company
• It will be necessary to include some product free of charge (up to 10% of total volume) for use in demos and promotional activities
• Companies must consider cost of product delivery to Laredo, Texas or other border points selected by retailer
• Companies should select up to five products from their portfolio to showcase during the promotion
• The listing process to prepare product for promotion may take several weeks- as such, companies should be prepared to take immediate action following registration with preparing documents for review and price/term negotiation with buyers