California FundMatch Consultations

August 24–28, 2026 |• Los Angeles • San Diego / Imperial Valley

The Western U.S. Agricultural Trade Association (WUSATA) is bringing its popular FundMatch Roadshow back to California! Join us to learn how to access 50% cost reimbursement (up to $300,000 per year) for international marketing activities & including trade shows, packaging, digital advertising, and more.

During this in-person event, you’ll meet one-on-one with export contractors and WUSATA specialists to evaluate your exporting goals and build a tailored strategy that pairs expert guidance with FundMatch resources to help you grow globally.

Presented by WUSATA, in partnership with the California Department of Food and Agriculture (CDFA).

Led by Senior Engagement Executive Hayden Romig, this session includes:

• A personalized review of your marketing plans, product lineup, and international growth objectives
• A step-by-step overview of the FundMatch Program, including:
  • Eligibility and enrollment
  • Application process
  • Claims, documentation, and reimbursement timelines
  • Examples of eligible international marketing activities used by successful exporters
• Additional presentations and industry partner meetings to be announced & stay tuned!

Don’t have a WUSATA account? Sign up here to register Select Attending Webinar/Seminar for the Quick Basic Sign-Up!