Europe Food Market Diversity: A Market Snapshot - Economy, consumers, food trade, opportunities and regulations

Europe Food Market Diversity: A Market Snapshot - Economy, consumers, food trade, opportunities and regulations

March 6th, 10am-11am PST

Virtual - Microsoft Teams Call

**The meeting link will be sent to registered companies the day before the meeting via email**

Presented by Hopscotch Network UK 

This webinar is designed for U.S. companies looking to export to the EU (excluding the UK), providing a comprehensive introduction to key aspects of market entry. Topics include identifying high-demand food sectors, understanding consumer trends like sustainability and health, and positioning products effectively in the EU market. It will cover value-added opportunities, distribution channels, and comparisons between retail and foodservice sectors. Additionally, the webinar will outline essential regulatory requirements, packaging and labeling standards, and tariff considerations, with a focus on Spain, Germany, and the Netherlands.

Detailed Meeting Overview:

Overview of the EU – 15 mins

Learning Outcomes

• Identify Market Opportunities: Understand high-demand food sectors and growth potential in the EU market.
• Analyze Consumer Trends: Gain insights into key trends like sustainability and health to align product offerings.
• Position Products Strategically: Learn about popular food categories and value-added opportunities to stand out.
• Navigate Distribution Channels: Explore options such as direct-to-consumer and online platforms for market entry.
• Compare Retail vs. Foodservice: Determine the best fit for their products and business strategies.
• Understand Regulatory Requirements: Learn about EU certifications, compliance standards, and packaging regulations.
• Assess Trade and Tariffs: Gain knowledge of applicable duties and trade agreements affecting U.S. exports, with a focus on Spain, Germany, and the Netherlands.

By the end of the webinar, participants will be equipped with the knowledge and strategies needed for a successful export venture into the EU.