Western U.S.
Agricultural Trade Association Increasing International Growth of Western Agribusinesses by providing
Financial Support, Export Readiness, and Business Development Services.

Western U.S.
Agricultural Trade
Association

Important 2025 FundMatch Program Policy Update Effective January 31, 2025, Airbnb accommodations will not be eligible for FundMatch reimbursement. Bookings made prior to this date will be honored.

2025 FundMatch Applications Are Now Open! Receive 50% reimbursement for international marketing expenses: Current participants apply through your My WUSATA account!

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

Meet Foreign Buyers
with Global Connect Participate in international trade events and explore new markets

Important 2025 FundMatch Program Policy Update Effective January 31, 2025, Airbnb accommodations will not be eligible for FundMatch reimbursement. Bookings made prior to this date will be honored.

2025 FundMatch Applications Are Now Open! Receive 50% reimbursement for international marketing expenses: Current participants apply through your My WUSATA account!

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

Meet Foreign Buyers
with Global Connect Participate in international trade events and explore new markets

About

WUSATA is a nonprofit organization that works closely with the western state Departments of Agriculture to provide exporting resources to food and agriculture companies. Our programs help companies Learn, Connect, and Compete in international marketplaces.

Export Readiness

If you're just getting started, no worries! Our Export Readiness program is a collection of resources for new-to-export or new-to-market companies including market intelligence reports and webinars.

Global Connect

Looking to meet with international buyers? Global Connect is our event-based program where we introduce participants to pre-qualified buyers at trade shows, missions, and through trade leads.

FundMatch

Double your international marketing budget with our FundMatch program! The FundMatch program helps companies expand their reach through 50% reimbursement of eligible international marketing initiatives.

Events

All Events

Sep 25, 2025 Northern California FundMatch Workshop & Roadshow Combine strategy and funding to maximize your export success!September 23–25, 2025 | The Western U.S. Agricultural Trade Association (WUSATA) is bringing its popular FundMatch Roadshow back to Northern California! Learn how to unlock 50% cost reimbursement (up to $300,000/year) for your international marketing efforts including trade shows, packaging, digital advertising, and more. Work directly with export consultants and WUSATA specialists to build a tailored strategy that combines expert insight with FundMatch resources to elevate your global reach and accelerate business growth. Presented by WUSATA, in partnership with the California Department of Food and Agriculture (CDFA)Locations & Dates - Specific dates and venues for each city will be announced soon.FundMatch Deep Dive & Personalized MeetingLed by Senior Engagement Executive Hayden Romig, this session includes: A personalized discussion of your marketing plans, product information, and international marketing strategies.A detailed walkthrough of the FundMatch Program, covering: Eligibility and enrollmentApplication processClaims, documentation, and reimbursement timelinesExamples of eligible international marketing activities companies leverage for growthExport Consultant Presentation & Expert Consultations Limited one-on-one consultations with export specialistsGuidance on navigating trade barriers and tariffsSupport with budgeting, documentation, and market entry tacticsAnd other industry partner presentations & meetings to come! Stay tuned.Registration$25 per person (Lunch Included) Seats are limitedDon’t have a WUSATA account? Sign up here to register or Contact Hayden for the quick basic signup!

Northern California

Sep 24, 2025 FundMatch Tutorial Webinar - International Print Ads -Billboards - Moving Ads Does your marketing plan include international Print Ad Campaigns or Moving Billboard Campaigns?If you answered yes to the above question, we highly recommend you join the webinar! The FundMatch Claim Tutorial webinar will go over the eligible expenses and walk you through the required claim documentation requirements.Getting your 50% reimbursement can be easy and this is a great place to start!

Teams

Oct 24, 2025 Canada Specialty Food Inbound to CO & ID Canada Specialty Food Inbound to Colorado & IdahoAre you looking to expand your presence or uncover new opportunities in Canada's consumer packaged food market? This inbound mission brings a select group of 5-7 key Canadian buyers directly to you. You don’t have to fly overseas to access international growth!Join us for a curated opportunity to showcase your Colorado and Idaho made products from snacks and beverages to pantry staples and natural foods. The mission includes personalized one-on-one meetings, exclusive site visits, and immersive experiences in the vibrant food and beverage scenes of Colorado and Idaho. These Canadians aren’t just browsers, they’re ready to do business.Canada remains a strong trade partner for the US. In 2024, Colorado exported approximately $465 million worth of goods to Canada, making it the state’s #2 export market. In 2024, Idaho exported $521 million worth of products to Canada, making it the states #1 export market. This mission builds on that momentum, offering a pathway for Colorado and Idaho’s food and beverage companies to grow with trusted partners just across the border.Come be a part of keeping Colorado and Idaho on the global map! Whether you’re export-ready or exploring international growth, this mission is a chance to make lasting impressions, build relationships, and open doors in one of North America’s most accessible and growing markets.We encourage early registration to secure your spot for this event!Benefits of Participation: Meet Qualified Canadian Buyers: Engage in pre-arranged, one-on-one meetings with buyers and distributors from Canada actively seeking new U.S. products. Showcase Your Brand in Your Backyard: Eliminate the need for international travel, instead, let the Canadian partners experience your products and story right here in Colorado. Build Trade Relationships: Go beyond introductions and develop lasting partnerships with industry professionals looking for reliable U.S. suppliers. Increase Export Readiness: Use this mission as an opportunity to test your products in a new market, understand trade logistics, and refine your international business pitch. Real-Time Market Feedback: Gain valuable insights directly from Canadian buyers on pricing, packaging, product appeal, and what makes a product competitive in their market. Regional Support: Access state resource and export programs to help you follow up, ship samples, and continue growing your Canada strategy after the inbound mission. Join a Community: Connect with other local companies navigating the same export journey. Share tips, resources, and strategies that extend beyond the mission itself.Itinerary:Oct 19- Buyers arrive Oct 20-21 – Denver, Colorado Meetings, Visits Oct 22 - Buyers travel to Idaho Oct 23-24 - Boise, Idaho Meetings, Visits Oct 25 - Departures Colorado meetings for the European market will be held at the same time and location - if you’re interested in participating in both, you can sign up for the additional market meetings here: https://www.wusata.org/e/R09OETB Registration Opens: 06/10/2025Suitable Products: Shelf-stable food, Specialty food, Health focused / clean label food, Pantry staples Registration Details:Deadline: October 10, 2025Participation Fee: $50Passes Available: 20 per day

Idaho & Colorado

Oct 24, 2025 Europe Inbound Mission to Colorado & New Mexico Europe Inbound Trade Mission to Colorado & New MexicoAre you looking to expand your presence or uncover new opportunities in Europe’s consumer packaged food market? This inbound mission brings a select group of 5-7 key European buyers directly to you. You don’t have to fly overseas to access international growth!Join us for a curated opportunity to showcase your Colorado and New Mexico made products to an audience of European companies actively seeking new U.S. partners. The mission includes personalized one-on-one meetings, exclusive site visits, and immersive experiences in the food and beverage scenes of Colorado and New Mexico.With an increasing demand across Europe for premium, clean-label, and innovative products, Colorado and New Mexico brands are well-positioned to stand out in a market that values quality, sustainability, and authenticity.This is more than just a meet-and-greet, it’s a launchpad. Whether you’re export-ready or exploring international growth, this mission offers direct access to buyers, valuable market feedback, and the chance to grow your brand across the Atlantic.We encourage early registration to secure your spot for this event! Benefits of Participation: Meet Qualified European Buyers: Engage in pre-arranged, one-on-one meetings with buyers and distributors from Europe actively seeking new U.S. products. Showcase Your Brand in Your Backyard: Eliminate the need for international travel, instead, let the European partners experience your products and story right here in Colorado and New Mexico.Build Trade Relationships: Go beyond introductions and develop lasting partnerships with industry professionals looking for reliable U.S. suppliers. Increase Export Readiness: Use this mission as an opportunity to test your products in a new market, understand trade logistics, and refine your international business pitch. Real-Time Market Feedback: Gain valuable insights directly from European buyers on pricing, packaging, product appeal, and what makes a product competitive in their market. Regional Support: Access state resource and export programs to help you follow up, ship samples, and continue growing your EU strategy after the inbound mission.Itinerary:Oct 19- Buyers arriveOct 20-21 - Denver, Colorado Meetings, VisitsOct 22 - Travel to Albuquerque, New MexicoOct 23-24 - Albuquerque, New Mexico Meetings, VisitsOct. 25- Buyers departColorado meetings for the Canadian market will be held at the same time and location - if you’re interested in participating in both, you can sign up for the additional market meetings here: https://www.wusata.org/e/ZEIKWAXRegistration Opens: 06/10/2025Suitable Products: Shelf-stable food, Specialty food, Health focused / clean label food, Pantry staples Registration Details:Deadline: October 10, 2025Participation Fee: $50Passes Available: 20 per day

Colorado & New Mexico

Events Sep 25, 2025 Northern California FundMatch Workshop & Roadshow Sep 24, 2025 FundMatch Tutorial Webinar - International Print Ads -Billboards - Moving Ads Oct 24, 2025 Canada Specialty Food Inbound to CO & ID Oct 24, 2025 Europe Inbound Mission to Colorado & New Mexico

All Events

Participant Success

View All

Over the past year, Pacific Seafood has participated in more than five trade missions and hosted several groups for tours of its facilities. These opportunities have been invaluable in showcasing its operations and forging new business connections.

FundMatch

Global Connect

WUSATA brings buyers straight to us. Even if the buyer you’re talking to isn’t necessarily looking at beverages, they might be able to connect you with the person who is. That’s what I love about WUSATA.

Global Connect

Without WUSATA's Branded program we wouldn't have been unable to afford international travel and participation in key trade shows that have contributed to their expansion into new markets and the subsequent increase in sales.

FundMatch

Our Participants

FundMatch

Global Connect